Helping an international brand in anti-air-pollution innovation
Whilst China is shifting to a more environmentally conscious economy, urban residents across the country are faced with a numerous consequences from past practices with air pollution on top of that list.
We explored people's everyday need for air pollution protection while considering their environment, the city structure, their lifestyle, family dynamics, their current anti-pollution practices, and purchase habit. Our client, a world-renowned family-care brand, used the results of this study to prepare the innovation that will relieve Chinese urbanities from the threats of air pollution.
Aimee Grace Tapeceria